孙小闲&林炎｜有情有趣有小酥

作品名称：雪花酥系列包装【壹】

品牌甲方：合肥孙小闲贸易有限公司

原创设计：Linyan&卫翔

执行设计：卫 翔、纵晶晶

插画设计：卫 翔、纵晶晶

「雪花酥·茶品零食」，秉承自古道家学派“道在物中”的匠心理念，从需求文化的深处解读，化繁为简。简化雪花酥「牛奶」为水滴形超级符号，将产品「不同口味」复于色彩代表形式贯穿包装整体中。呈现食材的健康以及一种生活上的态度。多种颜色拼接的流线一切皆源于多种食材的自然融合。唯有秉持敬畏的心，才会以一种对待至藏的态度精雕细刻，从而得以礼敬智慧融合之美。

This packaging is specialized for nougat pastry. With pink and blue as the main background color, it adopts a minimalist design which reflects people’s needs for food and aesthetics. By simplifying the milk which is a main ingredient of this snack into a water drop symbol, together with different colors standing for different flavors, this packaging presents to the public that the food ingredients inside is good and healthy. It also demonstrates a positive uplifting attitude for life. Inspired by the natural confusion of different ingredients, the packaging adopts lines joint with various colors. Look at the packaging picture, you will be attracted to the four different-colored cubes. They stand for four flavors which are milk flavor, matcha flavor, chocolate flavor, and purple sweet potato flavor. The oval shapes on the cubes symbolizes different ingredients like nuts, cranberry, etc. The exquisite design not only shows craftsmanship, but also pays tribute to the wisdom of mixing different ingredients into food delicacies.