孙小闲&林炎｜取之自然回味童与真

作品名称：溏心蛋系列包装【壹】

品牌甲方：合肥孙小闲贸易有限公司

原创设计：Linyan&卫翔

执行设计：卫 翔、纵晶晶

插画设计：卫 翔、纵晶晶

「溏芯蛋·回味童与真」，秉承一切源头皆源于大自然的馈赠。设定IP“蛋仔”及产品本身视觉、触觉多维度解读食品安全、天然无污染。简单有趣的内装造型，天真搞怪的“蛋仔”吸引孩子们对未知欲望；年轻化的外包装配色及无寸线字体造型设计，还原农场的原生态配色，同时降低年轻消费群体在选购时的防备心理。为避免整体营销卖点元素过度，将品牌对客户食品安全保障及产品在行业中的独特性在侧面通过倒三角与白黄配色进行双向传递。唯有秉持感恩的心，才会以一种对待至藏的态度精雕细刻，从而得以礼敬自然之美。

From the appearance you can easily find out that the packaging is aimed at soft-boiled eggs. The design concept is based on the saying that all things are the gifts from nature. Upholding this belief, the background color is a combination of white and yellow which are the color of egg white and yolk, thus embodying that the food inside is safe and pure. The main character on the packaging is a vivid egg baby with two big cute eyes. This innocent and humorous figure appeals to children's curiosity about the unknown. The youthful exterior packaging color and seamless font design replicates the natural colors of a farm, thus alleviating the defensive psychology of young consumers during product selection. To avoid excessive marketing elements, the packaging subtly conveyed the brand's commitment to food safety and the product's uniqueness in the industry through the inverted triangle and the white-yellow color scheme on the side . The whole packaging shows a meticulous attitude to crafting and a worship to the beauty of nature.