香港赛马会莎莎婦女銀袋賽品牌及精品设计

每年11月的妇女银袋日是香港赛马会每年一度的盛事，尤其是在名星、名人和时尚人士中。

妇女银袋赛于1846年举办，是香港最古老的比赛之一。在一个多世纪以来建立的传统中，女士们穿着最好的服装参加比赛，而获胜马匹的马主，教练和骑师将由一位知名女士授予奖项。为纪念这一古老的传统，现今的比赛都会向获奖者赠送了一个放在钱包里的金币作为纪念品。

应香港赛马会的邀请，我们负责提供一系列创意产品设计以支持该活动。包括品牌、产品开发及包装设计等等。

我们使用时尚的粉红色和深绿色作为主要颜色、多边形切割线为主要品牌原素以增加时尚感。从AirPods套到手提包，我们为产品类别上带来了许多新的想法，希望为对这项活动和比赛感兴趣的会员和顾客提带来耳目一新的感觉。

The Ladies Purse Day Meeting in November is a popular event in Hong Kong's racing calendar, particularly among celebrities and the fashionable set keen to show off their latest styles.

First, run in 1846, the Ladies' Purse is one of Hong Kong's oldest races. In a tradition established for well over a century, ladies would attend the event dressed in their finest outfits, while the owner, trainer and jockey of the winning horse would be awarded gold sovereigns by a renowned lady. Nowadays, the winner is presented with a gold coin inside a purse as a memento in honour of this venerable tradition.

By invitation from the Hong Kong Jockey Club, we were working closely with the club to provide a wide range of creative services to support this event. Services including branding development, products development and packaging design.

From AirPods case to handbags, we have brought a lot of new ideas to the merchandise category, trying to bring a refreshing feeling to the members and customers who are interested in this event and competition. We use dirty pink and dark green as the primary colour, and the polygonal cutting line as the principal element to increase the fashion sense of the brand and all merchandise design.