Kleenex HK Softpack Design 舒洁软抽纸包装设计

什么是那种简洁得能完美融入家居环境的设计呢？当Kleenex香港委托我们设计全新抽纸系列的包装时，客户强调了"融合"这一核心要求。他们希望我们能创造出一种包装，就如同家中的一部分，无论是放置在餐桌上、沙发旁边、床头或浴室的柜台上，都能自然地融入。

在初期的设计阶段，我们的团队试验了许多不同的概念，其中一个是将家中常见的材料纳入设计。然而，这种设计的结果只能在特定的场景中融入，例如，皮革质感的包装在浴室中就显得不太协调。

在第二轮的提案中，我们尝试了一种不同的思路，即创造一些简单的重复图案，就如同壁纸一样，能够融入家中的每一个角落。我们最终选择了四种简洁却不单调的图案作为包装设计的主要元素，并选用了看上去令人感觉非常舒适的奶油黄和淡灰色。最终，我们成功设计出了一套极简且带有北欧风情的产品包装。

What design can seamlessly blend into a home's interior with a simple and unobtrusive style? Our team was tasked with designing the package for Kleenex Hong Kong's latest tissue paper series. The client emphasized the need for seamless integration, ensuring that the package can be discreetly placed around the home, including the dining table, sofa, bedroom, and bathroom, without feeling out of place.

Throughout the proposal process, our design team has explored various solutions, including integrating materials commonly found in households into our designs. However, this particular design style can only be incorporated in specific settings. An example of a packaging design that may not blend well in the bathroom features a graphic of a leather texture.

For the second round of proposals, we came up with a fresh approach: designing uncomplicated repeating patterns that lend themselves to effortless integration throughout the entirety of the home, like wallpaper. The packaging design showcases four effortlessly stylish patterns and a calming milk-yellow and light-gray color palette. The end product exudes a refined and sophisticated Nordic-inspired packaging design.