开鑫浓豆乳包装设计

商业设计的底层逻辑是做出差异化，和竞品产生区别。当下不管是线上还是线下，很多商品的包装都“过度设计”了，过度设计的一大弊端就是增加了消费者思考与记忆的成本。线下渠道是一个非常残酷的战场，消费者不会有太多的思考时间去选择商品，产品在货架上能不能以自身的差异化快速吸引消费者的眼球，是包装设计必须要面对的问题。

本款产品包装采用了极简风，外包装以纯色为主，品名字体为原创设计，独一无二，没有多余的笔划，整体的包装风格简约清爽。极简利落的包装风格呼应了開鑫浓豆乳“全程无添加”的产品特点，更好地突出了产品的口味及卖点，与产品本身的关联性也更强，更有利于品牌树立在消费者心目中的印象——一款绿色、健康、纯粹的豆乳制品。

The underlying logic of business design is to differentiate and differentiate from competitors. Currently, whether online or offline, the packaging of many products is "over designed". One major drawback of over design is that it increases the cost for consumers to think and remember. Offline channels are a very cruel battlefield, and consumers do not have much time to think about choosing products. Whether products can quickly attract consumers' attention with their own differentiation on the shelves is a problem that packaging design must face.

The packaging of this product adopts a minimalist style, with the outer packaging mainly in solid colors. The font of the product name is original design, unique, and there are no unnecessary strokes. The overall packaging style is simple and refreshing. The minimalist and clean packaging style echoes the product characteristics of Kaixin Nong Soy Milk, which is "completely additive free" and better highlights the taste and selling points of the product. It is also more closely related to the product itself, which is more conducive to establishing the brand's impression in the minds of consumers - a green, healthy, and pure soy milk product.