植物教授 | 品牌包装设计

物教授是针对中国都市年轻用户打造的植物基食物品牌。这款系列化食物包装包括轻食饺、果冻与咖啡，均采用植物基 。为了凸显这一特点，具象化与抽象画的产品成分图案以及代表卡路里下降的箭头有序排列在包装上，构建了独特的识别单元与一致化的系列化视觉风格。扁平化的风格确保了用户视线的快速聚焦，并提升视觉秩序感，契合追求轻松愉悦感受的目标用户。

Prof.plant is a plant-based food brand aimed at young urban users in China. The series of food packages includes light dumplings, jelly and coffee, all based on plants. In order to highlight this feature, product composition patterns of figurative and abstract paintings and arrows representing calorie decline are arranged on the packaging in an orderly manner, building a unique identification unit and consistent serial visual style. The flat style ensures the rapid focus of the user's sight and improves the sense of visual order, which fits the target users who pursue a relaxed and pleasant feeling.designer:chancemate