品牌设计｜喜乐炸物·品牌全案设计

项目丨喜乐炸物

花大草/2022.08

服务丨SERVICE

标志设计/VIS识别/包装设计

团队丨TEAM

OTTG BRAND DESIGN

项目背景

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炸串如今已是小吃届的宠儿，作为炸串中的扛把子，喜乐炸物紧抓年轻人的味蕾，精选优质食材，独家秘制美味炸串。这个品牌以大胆创新、更加的有个性化的品牌精神传递给每一位消费者，成为年轻人青睐之选。

薄薄的脆皮包裹着的各类食材，在油锅之中翻腾之后依然保持嫩滑美味，多汁而不油腻，酥脆而不焦糊，各种滋味汇聚在舌尖上舞动，嫩滑、美味，让人们在享受生活之中感受“炸物”的魅力。健康有味、好吃上头、意犹未尽、快乐加倍！

Fried skewers are now the darlings of the snack industry, as the handles of the fried skewers, Joy Fried Grasps the Taste Buds of Young People, selects high-quality ingredients, and exclusively secrets delicious fried skewers. This brand has been passed on to every consumer with a bold and innovative, more personalized brand spirit, and has become a popular choice for young people.

All kinds of ingredients wrapped in thin crispy skins remain tender and delicious after churning in the oil pot, juicy but not greasy, crisp and not scorched, and various flavors converge on the tip of the tongue to dance, tender and delicious, so that people can feel the charm of "fried things" in enjoying life. Healthy and delicious, delicious, unfinished, doubly happy!