《保生大帝IP形象与衍生设计》｜品牌创新设计

《保生大帝IP形象与衍生设计》｜品牌创新设计

作者：胡钰茗

设计理念：在绘制保生大帝IP形象的同时也绘制配祀三官大帝、谢府元帅、中坛元帅、黑虎将军等形象,形成保生大帝IP系列群像,进一步宣传学甲慈济宫。而辅助图形采用药签、龙头、柳枝,则是根据1920年《学甲庄乡土志》记载,学甲慈济宫因药签非常灵验,而香火鼎盛。龙头和柳枝取自保生大帝生前事迹点龙眼与神方化骨。整体设计采用卡通可爱风格突出保生大帝慈济救民的形象特点,同时偏向潮流的风格也可以促进传统与现代结合,易于被大众接受。

金犊奖优秀奖

指导教师：刘亚璇 白新蕾

禁止盗用、商用、二改

IP image and derivative design of Baosheng Emperor|Brand innovation design

Author: Jiaqiang Zheng

Design Concept: While drawing the IP image of Baosheng emperor, it also draws the images of sacrificing Sanguan emperor, marshal Xie's house, marshal Zhongtan and general black tiger, forming the IP series group images of Baosheng emperor, and further publicizing Xuejia Tzu Chi palace. The auxiliary graphics include medicine swabs, dragon heads and willow branches. According to the local chronicles of Xuejiazhuang in 1920, the Xuejia Tzu Chi palace is full of incense because the medicine swabs are very effective. The dragon head and willow branches are taken from Longan and shenfanghua bone, the deeds of emperor Baosheng. The overall design adopts the lovely cartoon style, highlighting the image characteristics of the great emperor Baosheng Tzu Chi saving the people. At the same time, the trendy style can also promote the combination of tradition and modernity, which is easy to be accepted by the public.

Instructor: Yaxuan Liu, Xinlei Bai

Golden Calf Award of Excellence

Prohibit misappropriation, commercial use, and secondary modification