三眠丝纺

《三眠丝纺》 | vi设计

作者：刘鹏义鸣

设计理念：三眠丝纺是一家极具个性的蚕丝体验工坊。趣味和创造、注重体验是其品牌特征。品牌坚持营造消费者在消费时的强烈的趣味性、体验感，让大家能充分了解并参与到蚕丝的制作与利用中。新奇的运作模式同时反哺大胆、新潮的品牌形象。传统丝质品消费者从未了解过自己购买的商品的来源与产生过程，或许大家会好奇，但很少会进一步了解或者投入调研。三眠丝坊针对这一情况和机遇特推出了“沉浸式”生产，鼓励沉浸体验、创造趣味。通过对蚕丝和蚕的几何化处理传递三眠丝坊的趣味性、时尚性、创造性。使用大量专色提高视觉冲击力、突出品牌年轻化，创新的理念。

指导教师：刘亚璇 高广敏

禁止盗用、商用、二改

San Mian Silk Spinning | VI DesignAuthor: Liu Peng YimingDesign

concept: Sanmian Silk Spinning is a highly personalized silk experience workshop. Fun, creativity, and emphasis on experience are its brand characteristics. The brand adheres to creating a strong sense of interest and experience for consumers when consuming, allowing everyone to fully understand and participate in the production and utilization of silk. The novel operation mode also feeds back the bold and trendy brand image. Traditional silk consumers have never been aware of the source and production process of the products they purchase. Although they may be curious, they rarely further understand or engage in research. In response to this situation and opportunity, Sanmian Silk Workshop has launched "immersive" production to encourage immersive experiences and create fun. By geometric processing of silk and silkworms, the fun, fashion, and creativity of Sanmian Silk Workshop are conveyed. Using a large number of spot colors to enhance visual impact, highlight brand rejuvenation, and innovate the concept.Instructor: Liu Yaxuan, Gao Guangmin

Prohibition of theft, commercial use, and secondary modification