Ray-Ban: fight together

The campaign is designed for Ray-Ban prescription glasses. In order to increase their value share of the prescription glasses and sun glasses category, unlike any other frames manufacturer, Ray-Ban also make the lenses (not just the frames). Although there are a lot prescription eyewear brands, Ray-Ban Prescription is ready to challenge the market.

In the previous survey, I found that to satisfy customers’ actual functional needs ranks number one, this means that we need to convey the high-resolution, anti-glare, and professional standards of Ray-Ban's prescription glasses in advertising. Meet their need for collotation and fashion in second place, the picture should be refined, the color matching needs to have infectious power. As for customised, personalised trend, this requires the advertisement to show that Ray-Ban's prescription glasses have a variety of colors and are suitable for different age groups, genders, and different usage scenarios.

Hijack approach—Gay Pride

Every year in June, homosexuals are considered gay pride month for the world. It is also a

month for them to hold a large-scale celebration. The celebration parade that runs through

the summer will be performed enthusiastically in every corner of the world. This comradely

parade developed from the United States has now become Britain's largest and most

watched gay event. The London parade has become a global event that attracts tens of

thousands of people each year to participate in this summer fun. This parade expresses not only “ love is a right, but every love is worthy of respect”, and it is the best time to release one's nature. It is a very good combination of the theme of“Never Hide”and“Fight Together”.