JCDecaux-London is open & Play with London!

JCDecaux is an international player focused exclusively on outdoor advertising, with three distinct channels: street furniture, transport advertising and billboard advertising.

As a group, our aim is to develop an execution that integrates DOOH with other media for national impact, especially using transport advertising system including bus shelter and underground billboard. Moreover, London is a city where people with various culture and beliefs work together. Everyone is important for the prosperity of London. So the message we try to deliver is that London is comfortable in its diversity. It is a city that not belongs to natives only, but belong to everyone loving London.

Therefore, the following scheme is mainly to enhance the city branding by proposing the concept of “Close to you”. Three media channels are selected: DOOH, mobile App and social media, by which the high level of reach and frequency will be achieved.