Antalis- Zig when they zag

Antalis is the European leader in business to business distribution of paper, stocking over 2,000 creative paper products to the print and design community. Conqueror is one of the products, which has been recognized as the superior choice for business cards and creative communications.

As a group, our objective is to create a physical experience for Conqueror that explores and celebrates the possibilities of paper as a physical, tactile, and creative material for design, in order to bring the paper back to the forefront of creative minds.

Therefore, the following scheme is mainly to inspire creatives to use paper by making their own best coloured pencil model. Three media channels are selected: direct mail, social media and magazine, which highlights the running precise of covering audience on demand.