Dream Puffs梦想酥点心包装

梦想芋头酥的灵感来源于对家乡甜品的喜爱，在美国生活了多年，每次回国的时候都会被精致美味的中式点心惊艳到。可是即使是在纽约这样的大城市，除了“月饼”之外的中式甜品和点心依然鲜为人知，因此有了设计芋头酥包装的想法。

梦想酥是一家以在全球推广中式点心的甜品品牌，希望给消费者创造一个不一样的美味体验。三种明亮颜色的外包装分别代表着抹茶，紫薯和原味，产品包装一侧的模糊剪影，给人以无限的遐想空间，希望消费者在打开Dream Puffs梦想酥的一刻，都会惊喜地发现自己看到的美好的芋头酥印证了包装上的一句话“Dreams do comes true” （梦想真的会实现）

Dream Puffs is a branding and packaging project for a set of taro pastries featuring three flavors –– Yam, Matcha, and the original Taro. It's an Asian pastry company targeting the western market. Dream Puffs is not only about making delicious pastries but also creating a surprising and delightful tasting experience of your daily life.

By using the bright color related to the tastes of three foods and simple typography, the design arouses the audience’s curiosity and imagination. The blur illustration depicts the shape of the puff without fully telling them what exactly is inside. It invites people to try something surprising and unexpected. When the audience opens the box, they would be surprised by the beautiful pattern of this delicacy and it matches the slogan of the brand “Dreams do comes true.” The structure of the packaging is carefully crafted to present the puff in its best way.