by CHLOE.​​​​​​​ 餐厅品牌设计

byChloe 是纽约的一家美式纯素快餐店。里面的食物100%纯素，植物原料，但是完全颠覆了大家对于素食的看法，诱人的汉堡，炸薯条，冰淇淋，意面都看起来跟普通快餐店别无两样，美味又健康。

整体产品包装独具匠心，用了很多插画的元素，让整个餐厅变得有趣，有个性。自从2015年创立开始，ByChloe便迅速扩张，在美国各大城市开设多加分店。Paperwhite Studio设计了byChloe的整体品牌，2018年加入Paperwhite之后，我参与设计了ByChloe 多家新店开张的设计，每个新店的包装，室内装横的插画都融入了很多当地的元素，让每家分店在整体设计保持byChloe一贯的风格之下增加很多独特的创意。

byChloe is a renowned vegan chain restaurant that first opened in the New York City and Paperwhite Studio designed its identity. From 2015 to 2020, byChloe grew in popularity and expanded to 14 stores around the United States and also in London UK. After joining Paperwhite in 2018, I helped design and illustrate the packaging, indoor signages, stationaries that are customized designed based on the location of each new store.

Designed at Paperwhite Studio, 2018-2020

Designer for illustration, packaging, signage, stationery, and merch.