T9缤纷水果茶

1年前发布

原创作品 / 平面 / 包装
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T9缤纷系列水果茶的主要消费对象为年轻女性,主要销售渠道为品牌在百货里的实体店铺以及互联网平台,因此,高颜值、高辨识度、高便携性等就成为包装设计的要点。
1、艺术家结合每一款茶的特征,绘制了一系列插画,精美的花纹让包装看起来吸引力十足,周边及花纹部分烫金加强了精致质感,采用可回收纸张印制;
2、盒子从侧面开启,保证盒子整体平整方正,并且更方便取出罐子;
3、金色小茶罐带来奢华感,罐盖粘贴插画,部分透露金色,精美华丽;
4、小巧的茶罐带来高便携性,罐盖与罐底特殊设计让罐子可叠放,可二次利用。

Being good-looking, highly distinguishable and portable are the key design points in the T9 Color Collection Fruit Tea since its target consumers are young females and the main distribution channels are the department stores and internet platforms.
1. A series of fine illustrations by artists are sepecially drawn to make the packages extremely eye-catching, with decorative patterns partially gilded for the exquisite textures.
2. Boxes are designed to be opened from one side to ensure both the neatness and the accessiblility.
3. A luxurious feel is created by the golden caddies with illustrations on the top covers.
4. High portability is realized with the small size and the ingenious design for top-bottom match between two caddies.

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作品信息

  • 创作时间

    2019/03/20

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