PineCrown松冠
上海/平面设计师/1年前/691浏览
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PineCrown松冠
阿富汗产出优良的松子,但在中国市场并没有得到很好的推广,贤草与盐津铺子合作,共同为阿富汗松子提供品牌与包装解决方案。
我们为松冠创意了紧扣中文名的英文名:PineCrown。品牌Logo采用了源自阿富汗国家宝藏的狮鹰图腾,结合阿富汗代表性的蓝色、穹顶造型与纹样等,打造出具有鲜明阿富汗风情的品牌形象。金色椭圆马口铁罐形似松子外形,具有极高辨识度,同时小罐装作为一个单元可以轻松组合成不同规格的礼盒,密封性好,携带方便。
全新的包装成为了阿富汗国礼进行推广,为阿富汗当地农民提高收入,摆脱贫穷,具有非常重要的长期的社会意义。
Afghanistan produces excellent pine nuts, but they have not been well promoted in the Chinese market. Visdom and Yanjinpuzi cooperated to jointly provide brand and packaging solutions for Afghan pine nuts.
We have made the brand image with a distinctive Afghan style with the lion and eagle totem derived from the national treasure of Afghanistan, combined with Afghanistan's representative blue, dome shape and patterns. The golden oval tinplate can is shaped like a pine nut and is highly recognizable. Meanwhile, the small cans can be easily combined into gift boxes of different sizes as a unit, with good sealing and easy to carry.
The new packaging has become the national gift of Afghanistan for promotion, which has an important long-term social significance for increasing the income of local Afghanistan farmers to get rid of poverty.
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