Fish Meal of Mr.Jiang粉爱江小鱼

【PROJECT NAME 】Fish Meal of Mr. Jiang

【DESIGN AGENCY】iammmeng

【CLIENT】Zhishan Catering

【TYPE 】Branding Redesign/ Visual Identity/Illustration

【CONTACT】seeleyliu@foxmail.com【WECHAT】seeley1993

【ADDRESS】Hangzhou.CHINA

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Hi, I’m Mr. Jiang, his group label is #love new thing #nutrition #brand awareness #quality, target young consumer is fashion and focus on quality of life. This visual identification requirements of brand upgrade not only can meet the aesthetic level of modern consumer and need the strong extend visual image of Mr. Jiang to continue to enhance consumer viscosity. That’s why I consider using the basic geometric form to design in the first stage, and aim to make the image simple, fun, not rigidly and different to the traditional vision.

The transformation combination of Chinese and English forms of logo and the basic visual forms of Mr. Jiang meet different occasions application of brand. Different lovely and adorable of Mr. Jiang take you into the new fish meal world.

项目名称】粉爱江小鱼

【设计单位】二木夕视觉设计

【客户】至膳餐饮

类型：杭州 餐饮 品牌 设计

【内容】品牌设计/视觉推广设计/插画设计/年度整合

【地点】杭州·中国

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Hi, I’m Mr. Jiang, 群体标签#爱尝新 #重营养 #有品牌意识 #品质感，目标消费者潮流且重生活品质感。粉爱江小鱼品牌定位年轻消费者群体，所以这次品牌升级，视觉识别要求不仅能符合现代年轻人的审美层次而且需要延伸性较强的江小鱼视觉形象，来不断增强后期消费者粘度。所以在设计初期便为考虑采用基础几何图形形式来进行组合设计，使之形象能够简洁、有趣、不拘泥于传统视觉。

多种logo中英文形式的组合变换及江小鱼基本视觉呈现形式满足了不同场合背景下品牌的视觉基本不同应用。活泼、萌贱的江小鱼带你走进他的鱼粉世界。