力洋·百年老字号/果酒包装

CLIENT: Liyang力洋·百年老字号

DESIGN: Packaging Design

DATE: July 2020

This project is the packaging design of fruit wine series products entrusted by Liyang ancient village · century old brand. The theme of Liyang fruit wine series is called "drinking makeup".The visual direction of packaging design is oriental aesthetics, which shows the contemporary high-level sense. Combined with the product theme and brand characteristics, the traditional image is extracted by the elements of illustration pattern, which makes the visual expression of contemporary product. The five patterns are selected and combined with the corresponding product theme according to the traditional Chinese bird and plant implication to convey the product sentiment.

这个项目是力洋古村·百年老字号委托的果酒系列产品包装设计，客户意在宁海十里红妆文化七夕活动的现场推出他们的系列果酒，用自己的形式赋予新时代年轻人爱情的祝福。力洋果酒系列主题名为「酌妆」粉黛如玉，着红妆，分为五个单品Purity·青梅酒/Romance·红妆醉/Love·赤霞酌/Treasure·佳人韵/Grace·桂子心。产品精神希望带给现代女性的是一种自然自在、既能众乐亦能独享的喝酒场景和氛围，也展现当代女性不受束缚，尊重自我，独立平等。

伴花携酒，以古典的方式爱你。包装设计视觉方向为东方美学展现当代高级感，结合产品主题和品牌特质以插画图案的元素来提取传统意象，做当代产品化的视觉表达。五个单品图案分别结合对应产品主题据中国传统鸟类和植物寓意来择取与组合图案，以传达产品情意。在配色上选取高明度纯度色组合，来传达一种民间质朴的视觉图案传统意向。