BSWEAR贝仕诺®HEP宠物营养补充剂 包装设计

这是一个供应链转型自主品牌的包装设计项目，我们面临的主要问题是:“如何帮助一个宠物营养补充剂的工厂去打造属于他们的独特品牌形象和视觉资产”我们对这个问题进行了深度思考，将工厂的规范性，研究性和专业性，以视觉的方式呈现。设计的灵感来源是显微镜下的多彩细胞，以及潘通色卡的标准感，规范感。我们构建了一个“科学感+生命色’的包装视觉体系。

This is a packaging design project for a supply chain transitioning into an independent brand. The main challenge we face is:

We have explored this issue in depth, visually expressing the factory’s rigor, research-oriented approach, and professionalism. The design is inspired by the colorful cells seen under a microscope and the standardized, precise nature of Pantone color swatches. We have developed a packaging visual system based on the concept of

BSWEAR 贝仕诺® 深耕宠物生命健康领域，融合全球先进的养宠理念，依托自有工厂专注研发高品质宠物营养食品。品牌主张：健康源自真实需求。

BSWEAR® is dedicated to advancing pet health and wellness, integrating global best practices in pet care. With its own manufacturing facilities, the brand focuses on developing high-quality nutritional products for pets. Brand philosophy: Health begins with real needs.

 

设计灵感源自显微镜视角的细胞染色效果，我们维持了上次为BSWEAR贝仕诺®设计的镂空银色卡纸外观，采用液体的镂空造型和色彩更鲜明的内盒，使品牌在第一时间即可被辨识。

We continued the use of silver cardboard with cut-out detailing for BSWEAR®, introducing a liquid-inspired window and more vivid inner colors to achieve instant recognition. Inspired by microscopic cell staining and aligned with the brand’s visual identity, the design builds a standardized system that reflects professionalism and clarity.