Tencent Box Tee

腾讯ISUX

深圳/设计爱好者/7年前/2830浏览

版权

Tencent Box Tee

腾讯ISUX

ISUX LAB出品

影像拍摄

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1.Photo Shoot

设计理念

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2. Design Idea

The basic idea of Tencent Box T-shirts is so simple. Make a small box shape; put visual identities of different Tencent services in it; and then put Tencent logo on it.

Tencent Box Tee的基本设计理念很简单。首先一个盒子的形状，再把不同的腾讯业务的视觉识别放进去，最后加上Tencent的logo。

The idea is so simple; however, the impact is so strong. It can easily show brand identities in a powerful and creative way, moreover, it can be easily extended to different brands. Because the Tencent logo is on it, it can represent that all these services are under the same big brand--Tencent.

设计理念虽然简单，却有着很大的影响力。简单的设计让品牌的辨识更有力量也更具创意，同时也能够轻松的延展到其他品牌。而最顶层的Tencent logo则是代表了囊括所有子品牌的大品牌——Tencent。

设计研究

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3. Design Studies

We have designed many different versions of several different brands with this idea.

基于我们的设计理念，我们给不同的品牌设计了很多不一样的版本。

ISUX LAB标签

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4. ISUX LAB Label

We have designed simple ISUX LAB labels to represent the products that are designed by ISUX LAB. The labels will be used not only for Tencent Box T-shirts, but also for other products that are designed by ISUX.

我们为ISUX LAB的产品设计了简约的ISUX LAB标签。这不仅会用于Tencent Box Tee，也会用于ISUX设计的其他产品。

最终设计

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5. Final Designs

Finally, we chose four different designs of three different brands to actually produce. Soon after, we will produce Tencent Box T-shirts of other brands too.

我们最终选择了最能代表其中三个品牌的四种设计，并生产出它们。不久的将来，我们会产出更多不同的品牌Tee。