澳士兰屋顶盒牛奶包装设计

项目：澳士兰·屋顶盒白领精系列装包装设计（一）

品牌：澳士兰

---

北斗设计深耕中国食品市场，为客户提供品牌策略+创意设计服务

分析：澳士兰屋顶盒白领精装系列包装设计，净含量是200g，面对的消费人群是成人群体，而且对于生活方面有自己品质追求，所以在设计的过程中，我们的策略有意避开了卡通版的表现形式，通过从logo里面延伸出一个简洁的辅助图形作为此系列包装的元素，让这个产品的包装设计能够显示的更加稳重成熟，给到消费者一种品质如一的感觉，体现出澳士兰专注生产高品质乳品。设计风格是属于整个澳士兰的家族形象里面，简洁时尚，色彩新鲜，清新。

Beidou design deep Chinese food market, providing customers with the brand strategy + creative design services

Analysis: Macao silan roof box of white-collar hardcover series packaging design, net content is 200 g, in the face of consumer groups are adult group, and pursuit for life have their own quality, so in the process of design, our strategy to avoid the cartoon version of the form, through the logo inside the extended a simple auxiliary graph as the series packing element, make the product packaging design to display more sedate and mature, give to the consumer a sense of quality consistent, manifests the Macao silan focused on producing high quality dairy products. Design style is to belong to the whole macau silan family image, concise fashion, color fresh, pure and fresh.