金奖!点一斩获美国IDA国际设计大奖
深圳/平面设计师/3年前/1762浏览
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金奖!点一斩获美国IDA国际设计大奖
美国IDA国际设计大奖
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美国国际设计大奖(InternationalDesign Awards,简称IDA),是最受业界尊敬和最具权威的全球设计奖项之一,旨在发掘全球建筑、室内、产品、平面和时装设计领域的新兴人才,表彰、颂扬和推动具有传奇色彩的设计梦想者。
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DOTONE点一从众多优秀作品中脱颖而出,斩获品牌识别类金奖和包装设计类铜奖。
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我们分享作品与喜悦,与设计梦想者同行!

MOHANII是定位东方精神内核的时尚先锋品牌,以英文为主导体现简约调性;透过草书的意象将之简化、连笔,创新性的将M突显作为核心符号并融入东方美学。符号强化M和H,弱化其它文字形成视觉层次;更具美感与辨识度。
MOHANI凭借“通过视觉化创新不断地给消费者提供新鲜体验”的品牌宗旨,探索美学与商业之间的可能性。
MOHANII is a fashion pioneer brand that locates the core of the oriental spirit. It is dominated by English and reflects simplicity and tonality;it simplifies and connects the strokes through the image of cursive script,and innovatively highlights M as the core symbol and integrates it into oriental aesthetics.Symbols strengthen M and H,and weaken other words to form a visual hierarchy,more aesthetic and recognizable.
MOHANII explores the possibilities between aesthetics and commerce with the brand tenet of "continuously providing consumers with fresh experiences through visual innovation".
MOHANI凭借“通过视觉化创新不断地给消费者提供新鲜体验”的品牌宗旨,探索美学与商业之间的可能性。
MOHANII is a fashion pioneer brand that locates the core of the oriental spirit. It is dominated by English and reflects simplicity and tonality;it simplifies and connects the strokes through the image of cursive script,and innovatively highlights M as the core symbol and integrates it into oriental aesthetics.Symbols strengthen M and H,and weaken other words to form a visual hierarchy,more aesthetic and recognizable.
MOHANII explores the possibilities between aesthetics and commerce with the brand tenet of "continuously providing consumers with fresh experiences through visual innovation".

将传统白酒容器转换成简洁的现代造型,以契合年轻态的审美意识。
将“沙漏”作为载体(容器),提倡"健康饮酒、珍惜时光"的产品理念,瓶身上辅以刻度(毫升)来提醒大家饮酒到某种程度所产生的情绪变化。
既有趣好玩又理性地传递出健康的生活方式,反思放纵行为的坏结果以及对“尺度”的把握。
Had transformed the traditional white wine container into a simpler and modern look which fits younger aesthetic consciousness.
The “hourglass”is used as the carrier (container) while the product concept of “healthy drinking, cherish moment” is promoted.
The bottle body is calibrated with “scale”(ml) ,meaning to remind everyone of the emotional changes caused by drinking to a certain stage.
It conveys healthy lifestyle in a fun, interesting and rational way, while self-reflect on the bad results due to indulgences and the control balance of “scale”.
将“沙漏”作为载体(容器),提倡"健康饮酒、珍惜时光"的产品理念,瓶身上辅以刻度(毫升)来提醒大家饮酒到某种程度所产生的情绪变化。
既有趣好玩又理性地传递出健康的生活方式,反思放纵行为的坏结果以及对“尺度”的把握。
Had transformed the traditional white wine container into a simpler and modern look which fits younger aesthetic consciousness.
The “hourglass”is used as the carrier (container) while the product concept of “healthy drinking, cherish moment” is promoted.
The bottle body is calibrated with “scale”(ml) ,meaning to remind everyone of the emotional changes caused by drinking to a certain stage.
It conveys healthy lifestyle in a fun, interesting and rational way, while self-reflect on the bad results due to indulgences and the control balance of “scale”.
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