商业品牌宣传片案例分享| Case Study

Clear Lighting

Darkness is the absence of light

Clear Lighting was established in 2000 in Huizhou, Guangdong by Bob Liu.  The company specializes in the design, manufacture and supply of innovative LED Flex Linear Lights offering manufacturing solutions for custom-fit environments.

Clear Lighting 成立于2000年，专门从事设计，制造和供应创新的LED Flex线性灯，并为客户提供全方位照明解决方案和专业服务。

REQUIREMENT | 需 求

Looking to naturally expand in the international market, Clear Lighting was looking for a fresh way to present their company identity on social media and their website. They needed to create a video that would showcase their installation projects and their brand in a way that was fluid and futuristic.

在扩大对国际市场占有率的进程中，客户一直在寻找新颖的营销方式来展现公司的品牌影响力，他们希望可以制作一个优美流畅并极具未来感的视频，并能同时展示他们的过往项目案例和品牌。

SOLUTION | 方 案

Clear Lighting already had some ideas in mind about what might work for them, so it helped to narrow down the style they were going for.  After presenting a few concepts, the idea of abstract flying lights was the most appealing, as it helps to glue locations the client wanted to showcase as well as being symbolic for their product itself.

客户本身已经有一定的想法，这无形中让我们更清楚了解客户偏好的风格，在对提案的几个创意概念进行对比衡量后，客户最终选择了抽象化的流线性飞行光线方案，这个方案既能展示他们产品特点，也兼顾到客户希望展现他们各地极具代表性的照明项目的需求，将产品特点和项目案例两者很好的融合在一起。

IDENTITY | 愿 景

Clear Lighting's goal is to build trust in Chinese manufacturers on the world stage by providing products with excellent lighting uniformity, high brightness, and superior performance in waterproof enable our products to be widely used for both indoor and outdoor circumstances.

客户的愿景是在世界和中国制造之间建立信任的桥梁，制造出品质卓越、高性价比、高防水性，并能广泛应用于户外室内各种场景中的照明产品。

PRODUCTION | 拍 摄

The shooting took place throughout 3 major cities in China: Shanghai, Shenzhen and Hong Kong. It was important to capture all important installation projects, so we had to move quickly. We used a drone to capture aerial footage and a skateboard for shooting the street scenes.

此次一共去了中国3 个主要的城市进行拍摄，分别是上海、深圳和香港。为了能涵盖到客户例举的所有代表性项目，在整个拍摄过程中我们必须快、准、狠。同时我们也使用无人机拍摄空中镜头和拍摄街景时，我们甚至用了比较新颖又快捷的方式，用滑板代替滑行轨道。

BTS | 幕 后 花 絮

Production Specs

Cameras: 2

Shot in: 4K

Shot on: Panasonic GH5, DJI Mavic 2 Pro

Lenses: Sigma primes

Shoot days: 4

Cities: Shanghai, Shenzhen, Hong Kong

TIMELINE | 项目周期

As with most projects, time is always crucial. The entire project took about 2 months from start to finish, with post production taking most of the time. Because of good logistics management of our team we were able to shoot everything only in 4 days.

对于大多数项目来说,时间节点永远是至关重要的一点。整个项目从开始到结束,共计2个月，而其中后期制作更是花费了很大部分的时间，虽然时间如此紧迫，但通过对整体项目的精准管理和时间把控，最后项目如期交付。并且我们的团队只用4天就完成了三个城市的拍摄任务。