服装店设计｜沉于质朴岁月破茧而生

Z-Quill设计师品牌服装店立足于四川成都，以“年轻、时尚”为主，秉承着源于·生活，缘于·设计，现实与梦想并肩前行的理念，致力于为那些想要以衣饰来展现个性的年轻人提供自我创意的空间。

Z-quill designer brand clothing store is based in Chengdu, Sichuan Province, with young, fashion mainly, adhering to the concept of originating from life, due to design, reality and Dream Walk side by side The company is dedicated to providing creative spaces for young people who want to express their individuality in clothing.

本案空间以“蚕茧”作为设计载体，基于商业开放与通透的思维，规划室内空间。

The case space to the silkworm cocoon as a design carrier, based on commercial open and transparent thinking, planning indoor space.

▲演变过程

空间通过包裹感强烈的茧形，加以裂变、虚实、序列、对比等一系列演变，形成不同的体块装置，有围合的实体空间、有通透的虚体空间、有形体与材质的穿插结合、也有材质的肌理对比，象征幻变、新生的隐喻，给予顾客独特的购物感受。

Through a series of evolutions, such as fission, virtual and real, sequence and contrast, different mass devices are formed in the space There are enclosed entity space, transparent void space, interspersed combination of material and physical body, and texture contrast of material, symbolizing the change, the metaphor of new life, giving customers a unique shopping experience.

伴随着中国经济迅速发展，现在的人们在追求高品质的物质生活同时，精神消费也成为生活消费中不可或缺的一部分，更多人通过服装及饰件的搭配来体现一个人的个性与层次。

With the rapid development of China's economy, people nowadays are pursuing high-quality material life, and at the same time, spiritual consumption has become an indispensable part of living consumption More people through the clothing and accessories to reflect a person's personality and level.

唯美地追求美的同时又显示现代人们优雅、个性的生活情趣，功能实用性与装饰性完美统一，时尚、自然、生活的完美融合。让你“个性、时尚”起来的同时，更趋向惊艳、妩媚、洒脱的审美需求。

The aesthetic pursuit of beauty shows the modern people's elegant, personal life, functional utility and decorative perfect unity, fashion, natural, perfect integration of life. Let your personality, fashion up at the same time, more stunning, charming, free and easy aesthetic needs.

Z-Quill采用顶级的材质与讲究的做工，面向追求品质的人群定位，注重对设计和品质的真正追求，并主张精致独到的生活美学，推崇logo崇拜之上的真正时尚品位。

Z-quill uses the top quality materials and exquisite workmanship, oriented to the pursuit of quality of the crowd positioning, focus on the design and quality of the real pursuit, and advocate exquisite unique aesthetics of life, worship the logo worship above the real fashion taste.

灯光在服装卖场中灯光起着关键的作用，同样一件衣服打光和不设灯光出来的展示效果完全不同，特别是模特、点挂这些单件展示的，一定要用射灯进行烘托。灯光的颜色也要适当，蓝色光给人很冰凉、冷酷、迷幻的感觉，黄色的灯光，给人很温暖的感觉。而要营造一种时尚之感，并且要烘托装修色调，因此SGM选择自然光的灯带与射灯，营造一种时尚而且高级的感觉。

Lighting in the clothing store lighting plays a key role, the same piece of clothing lighting and no lighting out of the display effect is completely different, especially models, point to hang these pieces of display, must be used to set off spotlights. The color of light should also be appropriate, blue light gives a very cold, cold, psychedelic feeling, yellow light, gives a very warm feeling. To create a sense of fashion, and to set off the decoration tone, so SGM choose natural light with spotlights, create a fashion and advanced feeling.

项目名称 ｜ 成都誉峰Z-Quill设计师服装买手店

项目地址 ｜ 成都市武侯区万象南路

项目面积 ｜ 约249㎡

完成时间 ｜ 2019年7月

空间设计 ｜ SGM DESIGN

灯光设计 ｜ 天盛世纪

空间摄影 ｜ 余伟