品牌设计｜醍醐美术馆形象

醍醐美术馆品牌形象设计

醍醐美术馆诞生于拉萨，四位创始人来自不同行业，最大的共同点是：受到喜马拉雅地区伟大传统和深刻智慧的感召。“醍醐”的名字由此而来—醍醐原指牛乳精华，需经数次提炼，方能取得，佛经中，以此比喻人生需不断修习、精进，才能悟道。在西藏文化的语义中，乌类常作为自由、吉祥、传递智慧的象征。乌叼着的框表示画框、相框、相机、展览空间，表示美术馆的行业属性。文字和鸟的图案的结合构成了醍醐美术馆的标识，向观众传递来自喜马拉雅的艺术和礼物。

Tihú Art Gallery was born in Lhasa. Its four founders came from diverse professional backgrounds, and their greatest shared trait was being inspired by the profound traditions and deep wisdom of the Himalayan region. The name "Tihú" derives from this inspiration: originally referring to the essence of milk, which can only be obtained through multiple rounds of refining, in Buddhist scriptures, it symbolizes the idea that one must continuously practice and strive for progress in life to attain enlightenment.In Tibetan cultural semantics, birds often serve as symbols of freedom, auspiciousness, and the transmission of wisdom. The frame held in the bird's beak represents a picture frame, photo frame, camera, or exhibition space, signifying the gallery's professional identity. The combination of text and the bird motif forms the logo of Tihú Art Gallery, conveying art and gifts from the Himalayas to its audience.