Campaign: Pack less, live more.

The project: 

Select a brand, identify the key selling points that you want to promote for the brand, and create a creative brief based on these core propositions.

Brief direction:

Brand problem: brand recall

Insight: The foldable suitcase is not an impractical product.

Idea: By presenting scenes of families and the world, it demonstrates the copressible feature of the suitcase, which enables your life to be more relaxed.

Solution: Poster, Video, Ambient, Offline activity