<Doyboy>童装品牌全案设计 | 浪课江湖

在我国，8-12岁儿童数量庞大，构成了童装市场的重要消费群体。随着家庭可支配收入增加以及家长消费观念转变，该年龄段童装市场规模稳步增长。尽管人口出生率有所下降，但消费升级促使家长在孩子服装上的支出增加，推动市场发展。有预测显示，未来几年 8-12岁童装市场将保持一定增速，其中线上渠道增长更为显著。

线上销售优势显著:电商平台汇聚海量 8-12岁童装，突破地域限制满足多样需求全天候购物便捷，详情页信息全且可看评价，搭配直播、拼团等活动,提升购买趣味与性价比。线下销售胜在体验:孩子可试穿感受面料版型，避免退换，店员能当面提建议,当场购买无需等物流。促销与亲子活动增强品牌好感,形成消费粘性。

In our country, the number of children aged 8-12 is huge, constituting an important consumergroup in the children's clothing market. With the increase of family disposable income and thechange of parents' consumption concepts, the market size of children's clothing in this ageqroup has qrown steadily. Despite the decline in the birth rate, the consumption upgrade hasprompted parents to spend more on children's clothing, driving the market development. Someforecasts show that the 8-12-vear-old children's clothing market will maintain a certaingrowth rate in the next few years, and the growth of online channels is more siqnificant.

Siqnificant advantages in online sales: The e-commerce platform gathers a large number of children's clothing for 8- 12 years old。breaking through geographical restrictions to meet diverse needs, and shopping is convenient around the clock. Offline sales is better than experience: children can try on and feel the fabric version to avoid retumn; The clerk can make suggestions in personand you don't have to wait for logistics to buy on the spot. Promotions and parent-child activities enhance brand goodwill and form consumer stickiness.