<MAIBOC迈步>运动服装品牌视觉全案 | 浪课江湖

一切的开始, 源于“第一步”的勇气。在当今喧嚣的世界里,运动的意义早已超越了单纯的体能训练。它成为一种都市人寻求内心平静、突破自我设限、重建生活秩序的精神仪式。然而,市场上要么是令人望而生畏的专业竞技品牌,要么是浮于表面的快时尚运动款,缺少真正理解“进阶者”内心需求的品牌。

迈步(MAIBOC)便诞生于此一洞察。我们的创始团队由一群资深的运动爱好者和产品设计师组成。在一次次的晨跑、训练和山野徒步中,我们深切体会到,运动中最困难的时刻,并非是冲刺的最后一公里,而是下定决心、换上装备、迈出家门的那“第一步”。这第一步,代表着战胜惰性、拥抱变化的所有勇气。“MAIBOC”这个名字,正是对这-核心时刻的致敬。它融合了“迈步”的动感与一种坚定的节奏感,简短有力,易于记忆。品牌存在的全部意义,就是为了陪伴、激励所有渴望改变的人,confidently take that first step, 并享受随之而来的全新世界。

All beginnings stem from the courage to take the "first step" in today's noisy world, the meaning ofexercise has long transcended mere physical training. lt has become a spiritual ritual for urbandwellers seeking, inner peace, breaking, self-imposed limitations, and restoring order to their lives.However, in the market, there are either intimidating professional sports brands or superficialfast-fashion athletic products, lacking a brand that truly understands the inner needs of those whoare "progressing"

MAlBOC was born from this insight, Our founding team consists of a group of experienced sports en.thusiasts and product designers. Through countless morning runs, training sessions, and mountainhikes, we deeply realized that the most challenging moment in exercise is not the last kilometer of asprint, but deciding to put on the gear, step out the door, and take that "first step." this first step em.bodies all the courage needed to overcome inertia and embrace change. The name "maiboc" is atribute to this pivotal moment. it combines the dynamism of "taking a step" with a sense of steadyrhythm-short, powerful, and easy to remember. The entire purpose of the brand is to accompanyand inspire all those eager for change to confidently take that first step and enioy the entirely new world that follows.

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设计师：鸭霸

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