<Aerin>护肤品品牌包装全案策略 | 浪课江湖
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<Aerin>护肤品品牌包装全案策略 | 浪课江湖
芮林的起点,是一次对“过度护肤”的反思。当货架上的成分表越来越长,肌肤的负担反而越来越重。于是我们转向自然,只选经测试适配亚洲肤质的高活性绿植;坚持“3步极简原则”:只留植萃有效成分、不添刺激杂项、包装减塑50%。我们想做的从不是“强效护肤品”',而是让每一次涂抹,都像给肌肤递上一杯来自自然的“舒缓水”。
Adhere to the "3-step minimalist principle": retain only the effective ingredients from plants.avoid adding irritating additives, and reduce plastic in the packaging by 50%. What we aimto achieve is not "powerful skin care products", but to make each application feel like offering the skin a cup of "soothing water" from nature.
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设计师:夕阳
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