「掌柜爱炊牛」香辣焖锅品牌设计

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TEAM

Project | 掌柜爱炊牛香辣焖锅

Time｜2024.08

Service content｜品牌设计、品牌升级

Design Team｜阿祖不收手设计工作室 Non Stop Studio

Art Director｜阿祖 Azu

Business｜单一晨 Shanyichen

Brand｜阿祖 Azu

IP Illustration | 大舟 Dazhou

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掌柜爱炊牛是一家以牛肉和海鲜焖锅为主的餐饮品牌，以其独特的焖锅产品系列和全国连锁加盟业务而闻名。我们致力于为消费者提供新鲜的食材和秘制的味道，从而树立了在市场中的卓越品牌口碑。我们的焖锅产品系列经过精心研发和调配，融合了多种传统与现代食材，精选优质肉类、新鲜蔬菜和独特的调味料，以独特的炖煮技巧将其完美融合，呈现出口感鲜美、香气四溢的美味佳肴。 我们始终坚持新鲜、健康、美味的理念，确保每一道菜肴都符合高品质标准。无论是单人用餐还是与亲朋好友聚餐，掌柜爱炊牛都能为您提供独特的餐饮体验。我们诚挚地邀请您品尝我们的焖锅美食，感受我们独特的口味和卓越的服务，让您的用餐时光变得更加美好。

品牌形象设计方面，我们以黄牛和掌柜的形象结合设计出品牌独特的IP形象增加品牌的多方面媒介传播和品牌记忆，同时也设定了最具食欲的品牌色彩和品牌字体应用到空间和触点应用中，提升顾客的食欲同时也具有非常显眼的识别性。slogan“掌柜爱炊牛，美味不吹牛”传递了品牌好玩，潮流的属性，也保证了每道菜品的口感和质量。

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Shopkeeper Ai Chu Niu is a catering brand that focuses on beef and seafood stew pots. It is famous for its unique stew pot product line and national franchise business. We are committed to providing consumers with fresh ingredients and secret flavors, thus establishing an excellent brand reputation in the market. Our stew pot product line has been carefully developed and formulated, combining a variety of traditional and modern ingredients, selecting high-quality meats, fresh vegetables and unique seasonings, and perfectly blending them with unique stewing techniques to present delicious dishes with a fresh taste and fragrant aroma. We always adhere to the concept of freshness, health and deliciousness to ensure that every dish meets high quality standards. Whether it is a single person dining or a gathering with family and friends, Shopkeeper Ai Chu Niu can provide you with a unique dining experience. We sincerely invite you to taste our stew pot delicacies, feel our unique taste and excellent service, and make your dining time even better.

In terms of brand image design, we combined the image of the scalper and the shopkeeper to design a unique IP image of the brand to increase the brand's multi-faceted media communication and brand memory. At the same time, we also set the most appetizing brand color and brand font to apply to space and touch point applications, which enhances customers' appetite and has very conspicuous recognition. The slogan "The shopkeeper loves to cook beef, and the deliciousness is not boasted" conveys the brand's fun and trendy attributes, and also guarantees the taste and quality of each dish.