「攒劲弟」西北甘肃民俗麻辣烫品牌设计｜攒劲滴很！

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TEAM

Project | 攒劲弟甘肃麻辣烫

Time｜2024.05

Service content｜品牌建设、包装设计、物料包装

Design Team｜阿祖不收手设计工作室 Non Stop

Brand｜阿祖 Azu

Business｜单一晨 Shanyichen

Illustration design｜阿祖 Azu

Three Dimensions｜景远 Jingyuan

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"攒劲弟"是一个源自中国西北地区，具体根植于甘肃省的特色麻辣烫品牌，其市场足迹自甘肃本土延伸至古都西安，展现了深厚的地域文化与民俗风情。品牌名“攒劲弟”不仅巧妙运用了地方方言中的谐音梗，以生动而富有情感的方式表达了对甘肃传统美食的高度赞誉，还成为了品牌独特的语言标识，增强了品牌的识别度与亲和力。

在品牌视觉设计层面，"攒劲弟"采用了以“驴”为核心IP形象的创意策略，这一形象不仅富有西北地区的文化象征意义，还通过一系列精心构建的生活场景与视觉延展，成功地将受众带入了一个充满甘肃民俗特色的沉浸式体验之中，有效传达了品牌的文化底蕴与地域特色。

"攒劲弟"不仅是一个麻辣烫品牌，更是一个承载着甘肃民俗文化与美食传统的文化符号，它通过独特的品牌语言、富有创意的视觉设计以及高品质的产品呈现，成功地在市场中树立了鲜明的品牌形象，成为了连接甘肃与各地消费者情感与味蕾的桥梁。

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"Zanjindi" is a spicy hot pot brand originated from Northwest China and specifically rooted in Gansu Province. Its market footprint extends from Gansu to the ancient capital of Xi'an, showing a profound regional culture and folk customs. The brand name "Zanjindi" not only cleverly uses the homophonic puns in the local dialect, expressing high praise for Gansu's traditional food in a vivid and emotional way, but also becomes the brand's unique language logo, enhancing the brand's recognition and affinity.

In terms of brand visual design, "Zanjindi" adopts a creative strategy with "donkey" as the core IP image. This image is not only rich in cultural symbolism of the Northwest region, but also successfully brings the audience into an immersive experience full of Gansu folk characteristics through a series of carefully constructed life scenes and visual extensions, effectively conveying the brand's cultural heritage and regional characteristics.

"Zan Jin Di" is not only a spicy hot pot brand, but also a cultural symbol that carries the folk culture and food traditions of Gansu. It has successfully established a distinctive brand image in the market through its unique brand language, creative visual design and high-quality product presentation, and has become a bridge connecting the emotions and taste buds of Gansu and consumers from all over the world.