BIRU BIRU/BRAND VISUAl DESIGN

Biru Biru 的设计起于日语“ビール（啤酒）”的发音，将拉丁字母与假名「び」巧妙重组，使“ī”和“u”成为跨语言的视觉符号。几何字体的理性被抽象手绘的随性线条搅动，密密麻麻的文字幻化为跳跃的趣味纹理，就像啤酒里冒出的气泡般生动活泼，Biru Biru 带来一口轻松好玩的愉悦。 The design of Biru Biru is inspired by the Japanese pronunciation “ビール” (beer), cleverly combining Latin letters with the kana character 「び」, turning “ī” and “u” into cross-lingual visual symbols. The structured geometric type is playfully stirred by abstract hand-drawn lines, transforming dense text into lively, playful textures—like bubbles rising in a glass of beer. Biru Biru delivers a sip of lighthearted, joyful fun.