跨境 手工针织 0-1品牌设计
成都/平面设计师/97天前/346浏览
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跨境 手工针织 0-1品牌设计
品牌项目名：Everwool
命名解析：Ever（永恒）——象征品质持久/情感陪伴。Wool（羊毛）：直指核心材质+北美传统手工艺联想。组合寓意：”用羊毛编织永恒温暖“
品牌行业：手工生活方式品牌（聚焦针织领域）
细分赛道：DIY材料包（按难度分级Beginner/Intermediate/Advanced）设计师针织成品（覆盖家居/配饰/艺术品三大类）
行业特性：疗愈经济 + 创意消费升级
消费者人群：北美女性（18-65岁）
Brand Project Name: Everwool
Naming Rationale:
Ever (Everlasting) – Symbolizes enduring quality and emotional companionship.
Wool – Directly references the core material and evokes associations with North American traditional craftsmanship.
Combined Meaning: "Weaving everlasting warmth with wool."
Industry: Handmade Lifestyle Brand (focused on knitting)
Product Segments:
- DIY Kits (Graded by difficulty: Beginner/Intermediate/Advanced)
- Designer Knitwear (Spanning three categories: Homeware/Accessories/Art Pieces)
Market Positioning: Therapeutic & Self-Care Economy + Creative Consumption Upgrade
Target Audience: North American Women (aged 18-65)
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