霁华 | 马年中式糕点礼盒包装全案

项目 | PROJECT

霁华马年中式糕点礼盒包装设计/2025.10

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服务 | SERVICE

品牌策略/结构设计/包装设计

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设计师 | DESIGNER

HoloHaus

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项目背景 | PROJECT BACKGROUND

马年新春临近，传统饮食文化回归，消费者对节日礼赠更重文化共鸣与仪式感，市场上兼具匠心、审美与节日底蕴的礼盒仍有缺口。秉持 “传承工艺，精致呈现” 的“霁华”顺势推出 “骏启华岁” 礼盒，“骏” 呼应马年生肖、象征顺遂，与 “启”“华岁” 传递新岁祈愿。礼盒融古典美学与现代设计，延续古法风味，绑定岁时祝福与生肖文化，为消费者提供兼具味蕾、视觉与情感共鸣的新年礼赠，让传统美食焕发新生。

As the Year of the Horse approaches, the resurgence of traditional food culture has made consumers value cultural resonance and a sense of ritual more in holiday gifting. However, the market still lacks gift boxes that combine craftsmanship, aesthetics, and festive heritage. Upholding the philosophy of "Inheriting Craftsmanship, Presenting Exquisiteness," Jihua launches the "Junqi Huasui" gift box – "Jun" echoes the Year of the Horse, symbolizing smoothness, while "Qi" and "Huasui" convey wishes for the new year. Integrating classical aesthetics with modern design, the box preserves time-honored flavors and binds seasonal blessings with zodiac culture, offering consumers a New Year gift that resonates on taste, visual, and emotional levels, allowing traditional delicacies to radiate new vitality.

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