椿涧 | 茶饮品牌包装全案
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椿涧 | 茶饮品牌包装全案
BRAND丨品牌名称 :
椿涧 Chunjian
INDUSTRY丨品牌物理定位:
茶饮品牌包装设计
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「椿涧」取意“慢煮椿光,涧韵自然”的山野意象,「椿」让人联想到春茶嫩芽,「涧」带出流水意境。我们深入高山茶园与花果种植区,甄选清晨带露的食用级玫瑰、洛神花与柑橘,结合现代冻干锁鲜工艺,将四季风味凝入茶包。
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The term 'Chunjian' refers to the mountain imagery of 'slow boiling of the light of the Chinese toon, and the natural charm of the stream'. We go deep into high-altitude tea gardens and flower and fruit planting areas, selecting edible grade roses, hibiscus flowers, and citrus fruits with dew in the morning, and combining modern freeze-drying and freshness locking techniques to infuse the flavors of the four seasons into tea bags.
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©小张今天要开心吖原创作品,未经许可,不得转载和分享其他平台
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