呜咘岛 | 宠物品牌全案设计
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呜咘岛 | 宠物品牌全案设计
BRAND丨品牌名称 :
呜咘岛 WOOBU ISLAND
INDUSTRY丨品牌物理定位:
宠物品牌全案设计
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「呜咘岛」专注于为新生代养宠家庭提供兼具健康属性与情感价值的宠物生活方式解决方案。以“天然食材+趣味设计”为核心,覆盖猫狗主粮、零食、用品三大品类,主打年轻化、高性价比的中高端市场。通过萌趣包装、互动式产品体验与温情社群运营,建立“不只是喂养,更是共同成长”的品牌形象,成为都市养宠人心中值得信赖的“宠物快乐成长陪伴者”。
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Woobu Island Island is dedicated to providing pet lifestyle solutions that combine health attributes and emotional value for the new generation of pet owning families. With "natural ingredients+fun design" as the core, covering three major categories of cat and dog staple food, snacks, and supplies, we focus on the mid to high end market that is youthful and cost-effective. Through cute packaging, interactive product experience, and warm community operation, establish a brand image of "not just feeding, but also growing together", and become a trusted "companion for the happy growth of pets" in the hearts of urban pet owners.
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