GGD×加码咖啡|云南甲马文化与咖啡包装的有机结合

根植于云南本土的小粒咖啡，为了在竞争激烈的市场中脱颖而出，因此需要打造一系列与市场上其他咖啡包装具有差异化的包装。

打造独特的、直观的品牌视觉符号，吸引消费者的注意力。

我们对甲马图案进行了再创作，选取了“好人相逢”、“虚空过往之神”、“财神”等经典元素，并将其与咖啡文化相结合，创作出一系列甲马主题插画。与传统甲马图案相比，在视觉呈现上更为清晰、合理且简洁。

为了与甲马图案的风格相匹配，我们还设计了木刻风格的字体。通过手工雕刻的纹理和质朴的笔触，营造出一种复古而质朴的视觉效果。

此外，甲马图案设计还预留了与不同咖啡口味结合的可能性，为后续的延展设计提供了足够的空间。

Rooted in the local culture of Yunnan, the small-grain coffee aims to stand out in the fiercely competitive market by creating a series of packaging designs that differentiate it from other coffee products on the market. To achieve this, we have developed a unique and visually striking brand symbol that captures consumers' attention. We have reimagined traditional Jia Ma patterns, incorporating classic elements such as "Good People Meeting," "Deity of the Void," and "God of Wealth," and fused them with coffee culture to create a series of Jia Ma-themed illustrations. Compared to traditional Jia Ma patterns, these designs are visually clearer, more logical, and simplified.

To complement the style of the Jia Ma patterns, we have also designed a woodcut-style font. The hand-carved textures and rustic strokes evoke a retro and earthy visual effect.

Furthermore, the Jia Ma pattern design allows for the possibility of integrating different coffee flavors, providing ample room for future extensions and adaptations.