Social Media Design 海外社媒活动运营Lead新项目

The Pillar Marketing & Branding - Designed by Xiaoya Hou

Website design：https://stwins.org/thepillar

Social Media Platforms：

https://www.instagram.com/thepillaruk/

https://www.facebook.com/thepillaruk

https://www.youtube.com/c/StWinsTotton

As the Marketing Lead for "The Pillar," a grassroots, innovation-funded community mental health project, my primary responsibility was to elevate the project's visibility and impact through strategic marketing and branding efforts. I focused on preparing and promoting events, as well as designing compelling marketing materials to effectively communicate The Pillar's mission. By leveraging both digital and offline channels, I worked to raise awareness, foster stakeholder engagement, and attract more young people to our programs, ultimately supporting The Pillar's goal of expanding access to vital mental health resources.

“The Pillar "是一个由创新基金资助的社区青少年心理健康项目，作为该项目的营销负责人，我的主要职责是通过战略性的营销和品牌推广工作，提升该项目的知名度和影响力。我的工作重点是筹备和推广活动，以及设计有吸引力的营销材料，以有效传达 “The Pillar”的使命。通过利用数字和离线渠道，我努力提高知名度，促进利益相关者的参与，吸引更多年轻人参与我们的项目，最终支持支柱项目实现扩大重要心理健康资源获取渠道的目标。