北京西林设计：中茶国韵包装设计（国茶+国瓷融合)创意

在悠长的中华历史长河中，茶，一直是那流动的、淡雅的、带着浓浓文化气息的一脉。它不仅是一种生活的味道，更是一种精神的寄托，一种文化的传承。中茶公司作为新中国成立后的最早茶叶专业公司，一直致力于将中国茶叶推向世界舞台。而今，他们携手国瓷永丰源，推出了中茶国韵系列，将中华造物之美、文化之盛融入每一片茶叶中，让每一位品茗者都能感受到那份深厚的文化底蕴。

中茶国韵系列精选经典产区的高品质原料，每一片茶叶都经过严格筛选，确保其独特的口感和品质。无论是金骏眉的甜润、普洱的醇厚，还是白牡丹的清新，都让人一饮难忘。而这一切，都离不开中茶公司对品质的坚守和对文化的传承。

作为中茶国韵系列的包装设计者，北京西林设计巧妙地将中国传统文化元素与现代设计理念相结合。而其中最引人注目的，莫过于国瓷永丰源的陶瓷红罐。罐盖上方呈现了寓意太平盛世、守财纳福的中国瑞兽貔貅，罐后方以中国折扇为灵感的屏风衬托，金色的“中茶国韵”书法字样与鲜艳的中国红瓷罐相得益彰。这一经典红罐，不仅代表了国瓷永丰源数百年来的匠心独运，更融入了现代审美和实用性。中国元素与书法的应用，都为这一系列产品增添了几分高贵与典雅。

中茶国韵系列茶叶的包装设计，不仅在视觉上给人以美的享受，更在实用性上做到了极致。独特的开启结构，让每一次的品茗都成为一次仪式感的体验。而礼盒外金镶玉的圆形铭牌，更是让整体产品显得与众不同，突显出其高贵与档次。

品茗不仅是一种味觉的享受，更是一种精神的寄托。中茶国韵系列茶叶，正是将中华传统文化与现代生活方式相结合的产物。它不仅满足了现代人对健康、品质生活的追求，更在无形中传递了中国深厚的文化底蕴。每一次品茗，都是一次与历史的对话，一次对文化的传承与弘扬。

中茶公司作为新中国成立后的首个茶叶专业总公司，始终肩负着振兴茶产业、弘扬茶文化的使命。中茶大事纪在扇面上的展示将中茶公司自成立以来发生的大事件仿佛走入时光隧道带消费者体验品牌发展历程和深厚的文化底蕴。从第一个“红八中”茶商标开始，中茶人始终坚守初心，不断创新。如今的中茶国韵系列，无疑是对这一传统的最好延续。

中茶公司，作为新中国成立后的最早茶叶专业公司，一直秉承着“中国茶，选中茶”的品牌理念。多年来，中茶公司不仅在国内茶叶市场占据着举足轻重的地位，更在国际茶叶贸易中树立了卓越的口碑。而今，中茶公司携手国瓷永丰源，再度为全球茶文化爱好者呈现出一份无与伦比的茶礼。

在快节奏的现代生活中，中茶国韵系列茶叶为我们提供了一个慢下来的理由。它不仅是一杯好茶，更是一种生活态度，一种对品质、对文化的追求。让我们在忙碌的生活中，找到那一份宁静与淡泊，品味生活之美。

中国茶 选中茶

In the long river of Chinese history, tea has always been a flowing, elegant, and culturally rich vein. It is not only a taste of life, but also a spiritual sustenance and a cultural inheritance. As the earliest professional tea company after the establishment of New China, China Tea Company has been committed to promoting Chinese tea to the world stage. Now, they have teamed up with Guoci Yongfengyuan to launch the Zhongcha Guoyun series, integrating the beauty of Chinese creation and the prosperity of culture into every tea leaf, allowing every tea taster to feel the profound cultural heritage.

The Zhongcha Guoyun series selects high-quality raw materials from classic production areas, and each tea leaf undergoes strict screening to ensure its unique taste and quality. Whether it's the sweetness of Jin Jun Mei, the richness of Pu erh, or the freshness of white peony, they all leave an unforgettable impression. And all of this is inseparable from China Tea Company's adherence to quality and inheritance of culture.

As the packaging designer of the Zhongcha Guoyun series, Beijing Xilin Design cleverly combines traditional Chinese cultural elements with modern design concepts. The most eye-catching among them is undoubtedly the ceramic red jar from Yongfengyuan, a national porcelain company. Above the lid of the jar, there is a Chinese auspicious beast called Pixiu, which symbolizes a peaceful and prosperous era and the pursuit of wealth. Behind the jar, there is a screen inspired by Chinese folding fans, and the golden calligraphy of "Chinese Tea National Charm" complements the bright Chinese red porcelain jar. This classic red jar not only represents the unique craftsmanship of Yongfengyuan porcelain for hundreds of years, but also incorporates modern aesthetics and practicality. The application of Chinese elements and calligraphy has added a touch of nobility and elegance to this series of products.

The packaging design of the Zhongcha Guoyun series of tea leaves not only provides visual enjoyment, but also achieves the ultimate practicality. The unique opening structure makes every tea tasting experience a sense of ceremony. The circular gold inlaid jade nameplate on the outside of the gift box makes the overall product stand out, highlighting its nobility and grade.

Tasting tea is not only a pleasure of taste, but also a spiritual sustenance. The Zhongcha Guoyun series of tea is a product that combines traditional Chinese culture with modern lifestyle. It not only satisfies modern people's pursuit of health and quality of life, but also invisibly conveys China's profound cultural heritage. Every time we enjoy tea, it is a dialogue with history, a continuation and promotion of culture.

As the first specialized tea company after the establishment of the People's Republic of China, China Tea Company has always shouldered the mission of revitalizing the tea industry and promoting tea culture. The display of the major events of China Tea Company on the fan surface takes the company's major events since its establishment into a time tunnel, allowing consumers to experience the brand's development process and profound cultural heritage. Since the first "Red Eight Middle School" tea trademark, Zhongcha people have always adhered to their original intention and constantly innovated. The current Zhongcha Guoyun series is undoubtedly the best continuation of this tradition.

China Tea Company, as the earliest professional tea company after the establishment of New China, has always adhered to the brand concept of "Chinese tea, selected tea". Over the years, China Tea Company has not only held a pivotal position in the domestic tea market, but also established an excellent reputation in international tea trade. Now, China Tea Company has teamed up with Guoci Yongfengyuan to once again present an unparalleled tea gift to tea culture enthusiasts worldwide.