画蛇添福 · Adding Blessings with Snakes

画蛇添福 · Adding Blessings with Snakes

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乙巳蛇年

在中国传统文化中，“蛇”常常被赋予神秘甚至阴森的形象。为了打破大众对蛇的刻板印象，我们希望借助设计的力量，让蛇年变得更亲切、有趣、富有意义。

这次特别邀请了一群幼儿园小朋友参与创作。所有插画均由小朋友自由绘制完成，保留了孩童独有的天真与创造力。在进行基础设计制作后，我们再次将画面交还给孩子们进行“二次创作”，让童真的想象力贯穿始终，成为作品最重要的灵魂。

选择孩子的画作为主角，不仅是一次美术与教育的结合尝试，更是对“蛇”这一生肖意象的重新演绎。通过他们的笔触，我们希望“蛇”可以变得温暖、生动、富有吉祥寓意，让传统文化在更轻松的语境中被理解与传承。

这是一次将童趣与传统融合的探索，也是一次借由设计重构文化认知的温柔尝试。

插画师：莫思源（5岁） 、刘橘颂（5岁） 、吴景腾（5岁） 、王钰鑫（5岁）、 林怡先（5岁） 、罗兴瑶（5岁）、汤祁璇、朱恩

Chinese Year of the Snake

In traditional Chinese culture, snakes are often associated with mystery or even an eerie presence. To challenge this stereotype and present a warmer, more meaningful interpretation of the snake, we turned to the power of design — and the imagination of children.

This project invited a group of kindergarten children to participate in the creative process. All the illustrations were originally drawn by the children, expressing pure, unfiltered creativity. After we processed and designed based on their drawings, the works were returned to the children for a second round of creative expression — allowing their imaginations to complete the visual narrative.

By choosing children's artwork as the foundation, we hoped to soften the traditional image of the snake and bring lightness, joy, and a sense of auspiciousness to this zodiac sign. More than a design project, this was an experiment in cultural reinterpretation — blending tradition with innocence, and reshaping perception through playful creation.

Illustrator: Mo Siyuan (5 years old)、 Liu Jusong (5 years old)、Wu Jingteng (5 years old)、Wang Yuxin (5 years old)、 Lin Yixian (5 years old)、Luo Xingyao (5 years old)、Tang Qixuan、XEE