预制菜|酸菜鱼视频创意合集|御鲜锋
广州/平面设计师/2年前/165浏览
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预制菜|酸菜鱼视频创意合集|御鲜锋
真心喜欢有要求的客户,从整体风格调性到设计的细节把控精益求精,沟通的过程从互相自以为的理解到默契的达成共识是一个互相认知的过程,御鲜锋御制菜9条系列视频创意从沟通到脚本文案策划到拍摄剪辑并输出定稿近1个月,成果获得了客户大大们的一致好评。
视频创意阐述:御鲜锋品牌定位的新国风预制菜,目标消费群体是一群城市年轻的上班族,既满足了忙碌的上班时间的紧迫感,又满足了下班及节假日宅家生活的放松时光。菜品突出的就是食材新鲜,口感美味正宗,红色的背景和腾腾的热气呈现酸菜鱼螺蛳粉让人浮想联翩的绝美口感。
Video creative explanation: Yuxianfeng's brand positioning of new Chinese style pre made dishes targets a group of young urban office workers, who not only satisfy the urgency of busy working hours, but also satisfy the relaxation time of staying at home after work and holidays. The dishes are characterized by fresh ingredients, delicious and authentic taste, and the red background and rising heat present the fantastic taste of pickled Chinese cabbage, fish, Luosifen.
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客户 Client|广东品珍鲜活科技有限公司
品牌 Brand | 御鲜锋
项目 Project | 螺狮粉酸菜鱼、脆笋酸菜鱼、经典酸菜鱼
脆笋酸菜鱼分镜头
螺狮粉酸菜鱼分镜头
经典酸菜鱼分镜头
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