粤猫 X 妹妹嘴 | 贵州名食豆干 品牌升级案例分享

项目|PROJECT

妹妹嘴豆干 品牌全案设计年度服务/2023.10

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出品方|PRODUCER

粤猫品牌设计

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服务内容|SERVICE CONTENT

品牌策略、品牌VI设计、品牌包装设计、品牌推广

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品牌理念|BRANDCOCEPT

豆干品类相对其他快销品类要小很多,也是有品类无品牌的阶段。妹妹嘴作为贵州一家国企专业生产豆干的工厂,优势显而易见——更专业。打造贵州(名食)特色豆干品牌，以独特IP和产品包装形象重塑和建设品牌资产，突出贵州特色，设计产品购买理由高露出品牌与产品

 

Dried bean category is much smaller than other fast-selling categories, and it is also a stage where there are categories without brands. As a state-owned enterprise specializing in the production of dried bean curd factory in Guizhou, Meimei mouth has obvious advantages_more professional. Create Guizhou (famous food) characteristic dried bean brand, reshape and build brand assets with unique IP and product packaging image, highlight Guizhou characteristics, design product purchase reasons to expose brand and products