野性微醺 l 蓝带将军啤酒包装设计提案

释放天性-野性微醺 l 包装设计提案

设计 l 齐齐

指导 l 刘总监

设计说明

Design specification

将军风范，荣耀归来，蓝带啤酒独特概念与色彩，根据森林中狼的野性以及森林战争的狂野，战争胜利将军凯旋归来的设定，创意元素来源于残酷的战争、大自然森林、野性的狼、刺藤与将军元素，体现啤酒给正义的战争喝彩。更加突出蓝带啤酒独特韵味，享受将军风范、野性的特性。设计落地取于森林和战争中的元素绘制成插画使得画面抽象富含联想，让人喝了蓝带将军啤酒会联想到森林战争中的野性。

The unique concept and color of Cordon Bleu beer, according to the wild Wolf in the forest and the wild forest war, the setting of the victorious general's return, the creative elements come from the cruel war, the natural forest, the wild Wolf, the thorn cane and the general elements, reflecting the beer cheers for the just war. More prominent blue ribbon beer unique charm, enjoy the general style, wild characteristics. The design is based on the elements in the forest and the war, and the illustration makes the picture abstract and rich in association, so that people who drink General Cordon Bleu beer will be associated with the wild forest war.