摇 咖啡品牌VI设计

ART DIRECTOR：jvlu

DESIGNER：橘鹿

CLIENT：Orange deer工作室

摇咖啡位于青岛，是一家主打意式咖啡的餐饮品牌，为新时代的中青年打造的专属社交信息交换沟通场所，理性的浪漫主义是“摇咖啡”所追求的，这是一种人文情怀的主题，我们将手摇、复古的咖啡质感植入品牌基因中，将其在众多同类品牌中脱颖而出，打破咖啡的冰冷机械化制造，用手摇的方式赋予咖啡人文的温度和放松的心态，这是一种更纯朴、自然的表达方式，搭配平面设计和产品包装、空间氛围等，让客户在繁忙快节奏的时代体会到，“慢下来”的舒适放松。

Shake Coffee, located in Qingdao, is a catering brand specializing in espresso, which is an exclusive social information exchange and communication place for young and middle-aged people in the new era. Rational romanticism is what Shake Coffee pursues, and it is a theme of humanistic sentiment, which is implanted into our brand gene with the hand-cranked and vintage coffee texture to stand out among the numerous brands of the same kind. The brand stands out from the rest, breaking the cold mechanized manufacturing of coffee, and giving coffee the humanistic temperature and relaxation mindset by hand-shaking, which is a more pure and natural way of expression, with graphic design and product packaging, spatial atmosphere, etc., so that customers can experience the comfort and relaxation of "slowing down" in the busy and fast-paced era.