翡咖咖啡品牌设计

项目PROJECT | 橘鹿

品牌提案 时间TIME | 2024.04.03

品牌设计BRAND DESIGN | 橘鹿

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翡咖咖啡是针对浙江青田咖啡所做的石雕文化咖啡品牌，以清新醇厚的意式咖啡为主打。品牌定位为“非遗石雕文化”，选材上用青田咖啡豆为基底，通过调配制出更清新、富有特色的意式咖啡，突出咖啡香气，与当下年轻群体的消费观相契合。

Fei Coffee is a stone carving cultural coffee brand made for Zhejiang Qingtian Coffee, focusing on fresh and mellow Italian coffee. The brand is positioned as "intangible cultural heritage stone carving culture", and the selection of materials is based on Qingtian coffee beans, and a fresher and more distinctive Italian coffee is prepared through blending, highlighting the aroma of coffee, which is in line with the consumption concept of the current young group.