水浸Q — 水浸金枪鱼罐头包装设计

水浸Q是主打年轻化的线下金枪鱼罐头包装品牌

如何打破传统的海产设计布局，又能在线下销售中脱颖而出？

海洋的深蓝色和鱼肉橙黄色两者碰撞混合在一起，液态流体的水浸效果成为包装的背景机理

字体设计刻意用了白色让其成为主视觉，Q字母以金枪鱼盘旋在罐头周围做了符号化，具有娱乐化也明显对应产品特征

配合两只金枪鱼的Q版形象插画具有童趣感，更能让让产品的受众倾向于儿童、青少年。

Water immersion Q is an offline canned tuna packaging brand that focuses on youthfulness

How to break the traditional layout of seafood design and stand out in offline sales?

The deep blue of the ocean and the orange yellow of fish flesh collide and mix together, and the immersion effect of liquid fluids becomes the background mechanism of packaging

The font design deliberately uses white to make it the main visual effect, and the Q letter symbolizes tuna circling around the can, which is entertaining and clearly corresponds to the product characteristics

The Q-version image illustration with two tuna fish has a childlike charm, which can make the product's audience more inclined towards children and teenagers.

作品名称：水浸Q - 水浸金枪鱼罐头包装设计

平面设计： 大能饼干

场景建模： 大能饼干

OC渲染： 大能饼干