质趣QualiFun蛋白质水｜包装与周边设计

Packaging | Illustration | Graphic Design

在項目初步溝通時，品牌擁有者已經有了很具體的需求，這對我們來說是第一次遇到。針對大眾人群日常補充用的蛋白質水，希望可以帶著一種更加有趣的個性融入在生活場景中，因此衍伸出一系列的萌系外星角色與故事來代表不同的風味。 

During the initial project discussions, the brand owner had very specific requirements, which was a first for us. They aimed to create a protein water supplement for the general public's daily use, infused with a more engaging personality seamlessly integrated into everyday life scenarios. This led to the development of a series of adorable extraterrestrial characters and stories representing various flavors.

區別於專業健身人士使用的蛋白補充劑，這款產品更強調無負擔的日常補充。因此，在包裝上我們弱化強效、快速、高含量等等用詞，讓更多的篇幅在展示與風味有關的插畫場景與角色。顏色上根據不同的風味設定不同的搭配，藍綠色漸層帶出乳酸菌清爽的口感，黃橙色的組合更輕巧的表現檸檬酸甜的氣質。

Different from protein supplements aimed at hardcore fitness buffs, this product puts a spotlight on easy, everyday use. That's why, on the packaging, we toned down words like "high-powered," "fast-acting," and "super-concentrated." Instead, we devoted more space to show off illustrated scenes and characters related to the flavors. Each flavor has its own color scheme: a blue-green gradient to evoke the refreshing taste of probiotics, and a yellow-orange combo to capture the zesty, tangy vibe of lemon.

Client —  質趣 QUALIFUN(Shanghai)

Packaging Design — Peiling Song, Nic Huang

Illustration — Peiling Song

Year — 2023 

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