诚逸函 | 海胆炒饭炒饭铺 | 品牌设计

诚逸函是深圳一家连锁的炒饭铺，主打特色大米和独特风味。通过不同的食材搭配，品牌想要表达“一粒米的无限可能”，可以是无限的搭配、无限种的新鲜食材、无限种意想不到的口味和无限的趣味性…

本次品牌搭建，我们希望让消费者能直观的感受到烟火饭香中的美好。结合品牌的特质，诚逸函的色彩体系均来自食物本身，比如诚逸函的每一碗炒饭、每一份食材、每一种不同的口味以及不同食材的地域色彩，提取其种具有代表性的颜色与图片，把他们组合成纯粹、扁平的色块，表现出食物本身原始的食欲与形式感，同时色彩的冲击又给人丰富的情绪感受。

CYH is a chain restaurant in Shenzhen.Featuring specialty rice and unique flavors. By combining different ingredients, the brand wants to express the infinite possibilities of a single grain of rice, which can be infinite combinations, fresh ingredients, unexpected flavors, and fun.

In this brand building, we hope that consumers can intuitively feel the beauty of fireworks and rice fragrance. Combined with the characteristics of the brand, the color system of CYH comes from the food itself. For example, every bowl of Fried Rice, every ingredient, every different taste and the regional color of different ingredients of CYH, extract its representative colors and pictures, and combine them into pure and flat color blocks, showing the original appetite and sense of form of the food itself. At the same time, the impact of color gives people rich emotional feelings.