鲜太爷-海鲜大排档/餐饮品牌全案

XIANTAIYE

BRAND CONCEPT-

团队TEAM：路野餐饮品牌视物所 WILD’IN STUDIO ©️

主案设计BRAND DESIGN：Cc.

三维设计3D DESIGN：不困

插画设计ILLUSTRATION DESIGN：Maple

动效设计ANIMATION DESIGN：真俊

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现如今大家在口味上对“鲜”的追求愈演愈烈，海鲜类产品越来越受到大家喜欢，如何通过品牌的塑造快速打开消费者的认知入口？

我们基于品牌DNA，综合品牌卖点并结合品牌方优势提炼出<一口海底两万里>的核心传播点，使消费者通过slogan将“鲜”的概念快速可视化；在品牌名的基础上打造<鲜太爷>ip形象，辅助元素以“生猛”海鲜为核心设计，打造一个“好吃”，"好玩"的场景，贴合消费者认知中的情绪与偏好，更容易获得消费者认可。

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Nowadays, the pursuit of "freshness" in taste is getting more and more intense, seafood products are more and more popular, how to quickly open the entrance of consumer awareness through branding?

Based on the brand DNA, we have integrated the brand's selling points and the brand's strengths to refine the core communication points of <A Bite of 20,000 Leagues Under the Sea>, so that consumers can quickly visualize the concept of "fresh" through the slogan; we have created the ip image of <Fresh Master> on the basis of the brand name, and the auxiliary elements are based on " raw" seafood as the main elements. Fresh seafood as the core design, to create a "delicious", "fun" scene, fit the consumer perception of emotions and preferences, more likely to be recognized by consumers.