炽否-真鲜肉串吧/餐饮品牌全案设计

CHIFOU

BRAND CONCEPT-

团队TEAM：路野餐饮品牌视物所 WILD’IN STUDIO ©️

主案设计BRAND DESIGN：Cc.

三维设计3D DESIGN：不困

插画设计ILLUSTRATION DESIGN：Maple

动效设计ANIMATION DESIGN：真俊

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炽否是一家有着地道东北风味且坚持使用鲜肉现串的烧烤品牌，我们希望与市场大多数品牌拉开差异，“不做一家传统的烤串店，而是使其社交性情感文化深入传达到顾客心智，使顾客对品牌有代入感，认同感，与信任感，打破常规的烧烤固化思维，使品牌精准定位为年轻人喜爱的潮流文化先锋串厂。

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Chifou is a barbecue brand with authentic northeast flavor and insists on using fresh meat on skewers. We hope to differentiate ourselves from most brands in the market, "not to be a traditional barbecue restaurant, but to make its social emotional culture reach customers' minds, so that customers have a sense of immersion, identity and trust in the brand, to break the conventional barbecue curing thinking, so that the brand is precisely positioned as a trendy cultural pioneer skewer factory loved by young people.